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Startup glossary
Founder-speak, decoded
The jargon you’ll hear around E-Cell — flip a card to learn what it actually means.
MVP
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Minimum Viable Product — the simplest version of your idea that real users can try, so you learn fast without building everything.
TAM
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Total Addressable Market — the total revenue opportunity if everyone who could use your product actually did.
GTM
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Go-To-Market — your plan for how you’ll reach customers and get them to actually use (and pay for) the product.
Runway
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How many months you can keep operating before the money runs out, at your current burn rate.
Validation
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Proof — from real users, not opinions — that people actually want and will pay for what you’re building.
Pivot
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A deliberate change in direction — product, market, or model — while keeping what you’ve learned.
Burn Rate
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How much cash you spend each month. “Burning ₹1L/mo” means you need that much to keep the lights on.
Traction
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Evidence that your thing is working — growing users, revenue, or engagement over time.